Pastor Notes: Quality Time

Evie and Bob at Primo’s Donuts

Dear St. Andrews-Covenant family:

Three weeks ago, we went to Primo’s Donuts (“Best donuts in Los Angeles,” their advertisement says) and my daughter-in-law said to me, “Here, hold Evie for a minute while I help the boys pick out their donuts.”

“Okay,” I said. We shared a lemon-filled donut. She liked it.

Last Monday, our son posted this picture on Facebook and seeing it brought up the notion of building and nurturing relationships. With our children, do we need quantity or quality time? It’s an issue that has been around for a long time. I have heard sermons promoting one side or the other. Should I spent lots of time with my children or it is more important to spend quality with them?

Some say media has been obsessed with the quality versus quantity debate. In a recent conference for marketing and public relations professionals, a panel discussed this issue with heated disagreement. The argument for quantity promoted the need to present content, lots of content, before the public in order to reach the effective goal. For example, Coke commercials run again and again so that we remember the name, the sound, the feeling, and the look. Unless the public knows the product, they won’t buy it.

The argument for quality is this: less is more. If a brand produces a large quantity of poor-quality content, how does that make an audience want to buy their product? With all of the noise out there to distract buyers, it is important to create quality and promote quality and set your brand apart, quality promoters propose.

Is there a middle ground? I think there is for advertising. It’s challenging for public relations professionals to present lots about their products, but also at the same time promoting how good their product is.

Is there a middle ground for our families? Is there a middle ground for the church family? I think so. We need lots of time together. And we need quality time together.

As for family life, our kids live in Kansas, Southern California, and Northern California. And we now live in North Carolina. It takes effort to be together. Both quantity and quality are challenging but worth it. Having Evie sit on my lap was worth it. Taking Luke and Simeon to Catalina Island was worth it (even though we were so tired afterward). Flying to California to see our family was worth it. Spending money on quantity and quality is worth it.

The same concept applies to our church family. We need lots of time together, and with a smaller group, lots of quality time.

With the unfailing love of God!

From the Primo’s website…

“The Primo family has always been the foundation of Primo’s Donuts. But the one thing that continues to amaze us and what we are so grateful for are our wonderful customers that continue to bring their children, their children’s children, and even their children’s grandchildren to taste that simple joy of a hot freshly made donut.”

They think family – in addition to a donut – is important too! Read more: